| || |
Local SEO: be found on Google Maps
Update:I'm offering my SEO Local Package for only $495!
If you run a business that has a physical presence, it's crucial that you have a Local SEO plan. But, what does that mean? This article is a starter for ten: 3 simple steps to get your Local SEO on track.
How Google Maps now works
Imagine you were searching in Google (as the majority of New Zealander's do) for a Cafe in Mount Eden. What would you type in? Probably something like what I did below: "cafe mount eden".
Now, in the olden days (like 6 months ago!), if you were searching in Google Maps, you would be presented with a map. If you weren't in Google Maps (like I wasn't), you would see some PPC ads followed by organic listings revolving around the keyword 'cafe'. But not any longer.
Now, whenever you type a geographic location into the search bar 'local search listings' come into effect. As you can see in the example below, you get a nice map image in the right hand column (which takes you to Google Maps when clicked on) and local search listing to the left.
These local listings are the equivalent of SEO gold! Not only do they list your business' address (which corresponds with the map), they also present customer reviews (more on this in a later post) and the obligatory link to your website. (There's another story to tell about how essential mobile local SEO which I'll cover in another post.)
So, what does mean for you? Well, I went to Frolic Cafe for a coffee simply because it was listed in Google. If it hadn't been, I probably wouldn't have gone. End of story.
Step 1: Sign up for Google Places for Business
Local SEO begins and ends with Google. The first thing you need to do is sign up for your FREE Google Places for Business account. Luckily, Google has recently updated the Places dashboard making it much easier to list your business locations. Make sure you add photographs of your business premises, enter the address correctly and go through the verification process.
Step 2: Get your business listed on other directories
Local directories like Yellow, Finda and Localist also impact your Local SEO efforts. Take the time to make sure that your business is listed on each of these directories. The free listings will do but make sure they use the same content as the details you have entered into your Google Places listing.
Step 3: Publish good local content on your website
Make sure you clearly present your business contact details on your website. Make sure the details exactly match your Google Places listing. If you have multiple business locations, create a new page for each (if you can) or at the very least, make it very clear in the page content.
There's a lot more to Local SEO, but if you make a start on these bits first (and that can take a while), you'll be putting your best foot forward. If you need any help, drop me a line!
| || |